The world of video distribution is dramatically shifting, and several key trends point to what uncertain future. See the continued rise of interactive content , offering viewers more control during their viewing encounter. We furthermore predict the increase in the usage of short-form video conte

Considering ahead, the video landscape appears poised for significant evolution. We believe a rise in immersive programming, potentially including live events, augmented reality, and more user agency. Subscription models are set to evolve, with combinations and variable pricing becoming more prev